It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress. The best practice is to place the focus keyword near the beginning of the title tag. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. If your blog content area width is 800px, it is an overkill to use 2500px-wide images. It can be very useful for content-heavy websites (like news magazines or larger blogs). If you run a WordPress website, there’s an official AMP plugin to help you with implementation.
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It allows them to explore your website in-depth and index more of your content. SEO also serves as a reliable and budget-friendly marketing strategy to help you drive traffic to a website and grow conversion rates. New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Google now allows top-performing ads to appear at the bottom of search results, offering more visibility while reinforcing the importance of ad quality. After 12 years and 500+ audits, here are 11 SEO lessons that can save you time, money, and frustration on your journey to better rankings. This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset.
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Avoiding keyword stuffing—forcing in keywords where they do not belong—is also important because Google considers this a spammy practice. Violating Google’s spam policies can lead to a penalty that harms your search visibility. If you don’t use SEO, you’re unlikely to rank prominently for relevant terms. This limits your ability to reach new prospects and persuade them to convert. However, organic results tend to have higher click-through rates because users often trust them more than ads. Organic results can also generate sustained traffic at little to no ongoing cost.
- The dashboard I saw includes a combination of data you’d get from Google Analytics, Ahrefs and other tools that monitor SEO and advertising campaigns.
- Voice searches are predominantly made on mobile devices, making mobile optimization critical.
- LinkedIn SEO is a powerful tool for enhancing your professional visibility and connecting with the right audience.
- Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10.
- Higher rankings mean more traffic to your site—and more traffic can lead to increased sales and revenue.
After implementing on-page SEO techniques it’s useful to review your strategy and SEO Anomaly monitor results over time to ensure your practices are working. Changes can take a few months to take effect and algorithms change regularly. It’s advisable to look at your SEO rankings routinely even if you rank highly in search. If you’re still feeling stuck, consider bringing on an SEO specialist for further improvement. Adding keywords to your URL helps explain your page content to search engines and users, as well as reflecting where the page sits in your website.
When you rank in search, Google (and other search engines) takes elements of your page to display in search results. These elements can not only influence how many people click on your result, but in some cases, they can also influence how well you rank. A good SEO audit tool such as Moz Pro’s Site Crawl will find issues such as broken pages, links that don’t work, duplicate content issues, and other technical SEO problems. Other good crawlers we recommend include Screaming Frog and Sitebulb. To be clear, registering your site with search engines doesn’t necessarily get you more traffic, but it can give you access to special tools to help you get there. Search engines like Bing and Google offer a wealth of information about your website that you simply can’t get anywhere else.
Without SEO, we’d have to spend over $0.5M on ads to get that traffic. Getting first-hand experience will teach you a lot about how SEO works and how to improve your skills! You can also explore our SEO FAQs to get answers to some of the most common SEO questions. So, when you practice SEO, you’ll prioritize certain factors over others.