Improve internal linking to your other articles to increase topic relevance and site structure. Perform a complete content audit of the blog and remove or update your content. After removing these SQL-injected links, we reindexed the website. Within 15 to 20 days, the website gradually began regaining its original traction.
Prioritize content audit and link removal
Given you’re optimizing for search engines, it’s key to understand how much organic traffic you’re driving through them. Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors. Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them. If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema. For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars).
You have to check and tidy up the titles, meta descriptions, and H1–H6 headings on all of your pages. In this SEO audit checklist, I’ll walk you through the essentials of a technical SEO audit, from theory to practice. By taking these 12 essential steps, you’ll be able to fine-tune your website so that it not only impresses search engines but also makes users happy.
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The keyword is extremely difficult to rank for, and the tool did identify some key areas for improvement. For free users, Claude’s analysis will also be more limited compared to Pro users because it won’t be able to process the full 180 page search quality rater guidelines document. My new free SEO tool instantly audits your content and tells you how to win based on Google’s leaked human quality rater guidelines. If there are any alerts (like status code errors, stale content, ecommerce issues), you’ll see them here.
- Google’s algorithms have evolved to better understand whether content actually provides what users are looking for.
- Then, analyze their meta elements to understand what’s working well.
- Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings.
- Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets.
- In general, if you have a large number of pages that aren’t being crawled or updated as frequently as you want, you should think about looking to speed up crawling.
Demonstrating strong E-E-A-T is essential for ranking any piece of content in Google’s organic search results. Contrary to popular belief, duplicate content doesn’t result in a Google penalty, though it does force search crawlers to make a decision about which page should be indexed and ranked. Technical SEO is the collective term for all the factors and best practices that affect the ability of search crawlers and users to access your website content. There are many tools you can use to perform the items in this checklist.
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The easiest and best way to do this is using a tool like Site Audit, which allows you to schedule the crawls of your website on a daily, weekly, or monthly basis. Every indexable page on your site should have a title tag, meta description, and H1 tag. These basic on-page elements help Google understand your content and SEO Anomaly help you to win more clicks from your rankings. By finding and fixing those issues, you can often boost your rankings and get more organic traffic. Perform an complete SEO audit, and improve your rankings in Google.
All these tools and more come together to help us understand your current SEO position – and your potential for the future. Finally, there’s GT Metrix, another handy technical analytics tool. With it, we can analyze which pages of your website are slow, figure out why they’re slow, and make recommendations so you can make them faster. ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective. Moz has many SEO tools that we use to analyze your website and its SEO standing.
Here you can find primary and secondary keywords that affect ranking and incorporate them into your content to drive the webpage higher on the SERP. After only a few minutes into an SEO audit on a client website, experts can usually estimate just how much value SEO value it has. But we can’t (and don’t) rely on our intuitions for our website audits.
Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings. A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit.
To make the sheet manageable, use various tabs for each main issue and list all URLs with that issue. This spreadsheet will guide your fixes after the initial website audit process. This table view format allows you to quickly see which areas of your website are performing well and which areas need improvement. The audit report may also include specific actions that you can take to improve your site’s performance and increase its visibility in search engine results pages (SERPs). Getting your website to rank in Google is harder and more competitive than ever. There are many factors such as on page content, performance, social factors and backlink profile that search engines like Google use to determine which sites should rank highest.