In this guide, we’ll explore how to improve a website’s ranking using actionable strategies tailored to 2025’s SEO landscape. Did you know that 75% of users never scroll past the first page of search results? In today’s highly competitive digital landscape, achieving and maintaining a high Google ranking isn’t just a nice-to-have—it’s essential.
Neural Matching, rolled out in 2018, takes search relevance a step further by examining the relationship between full search queries and broader, high-level concepts. These are all metrics Google considers when ranking sites and creating longform content is your best bet to achieving positive results. Carly Hill, Operations Manager of Virtual Holiday Party, a Team Building brand, shared an example with us. She targeted “Virtual Christmas Party Ideas” — a long tail keyword.
To quickly gauge spammy link levels surrounding a domain, you need to review its anchor text breakdown. Using Majestic’s tool, here’s a great example of a site that looks to have an unnatural top 10 list highlighting lots of spammy links. Before jumping into this post, it is important to first comprehensively understand what a search “algorithm” is and how Google works – let us begin. To analyze broken links, open all the results and scan every page utilizing the Check My Links plugin. Once you find one, write an email to the site owner regarding the dead link and request to replace it with your active page. With this process, instead of publishing an infographic and begging some other people to share it, you are pushing them to release it on their website in exchange for unique content.
Optimize Your Website for Mobile Devices
Remember, SEO is an ongoing process, and the key to success is staying informed and adaptable. Keep an eye on your results, and don’t be afraid to tweak your strategy to achieve even better outcomes. This search intent is when a user is looking for a specific website or page.
🎯 Action Checklist For Step 4
Let’s say you have a fitness blog, and you’re looking to build SEO Anomaly links to boost your site’s authority. The tool will analyze your page’s optimization for these keywords and produce a comprehensive report. On-page SEO is a key way to ensure your webpages hit the right notes with both Google and your audience. When you improve your organic click-through rate more people will click on your site in the search results.
If mobile traffic is dominant, optimizing your website for mobile devices is essential to enhance user experience and drive better results. The Tech Details report provides insights into engagement and performance on mobile and tablet devices, helping you pinpoint areas that need attention and refinement. This data helps monitor website traffic trends, evaluate SEO performance, and identify high-performing search engines and keywords. Its intuitive reports allow businesses to track SEO performance, helping identify which pages bring the most organic traffic, where users drop off, and how keywords influence engagement. Gaining a deeper understanding of how Google ranks websites helps you spend time in the areas where change can most impact performance. However, at the same time, aligning with the expectations of each algorithm self-generates the strategy needed to succeed online.
- Optimizing local crawling and indexing involves configuring your robots.txt file and correctly setting canonical tags for location-specific pages.
- This will also help you get more local views, which is always a great thing.
- Start by implementing one or two actionable steps this week, such as refreshing content, updating your GBP, or optimizing a page for international audiences.
Google is striving to always surface the best results, so machine learning systems have been developed as part of the move towards parsing natural language queries. Google can understand the difference between “cheat” as a disingenuous person and “cheat” as a way to game a system (as in cheat code). A page must identify what it is about clearly to avoid any ambiguity and to be ranked. Most likely, the number 200 originated as a PR attempt by Google to portray its algorithm as complex and having multi-factors. The only known citation of “200” is from a speech by Matt Cutts at PubCon in 2009. Katie DeWitt is a copywriter with a passion for storytelling, an avid reader of all kinds of books, and an enthusiastic social media marketer.
In other words, an outdated or poorly designed website can push potential customers away, even if you offer great products or services. Your website should be user-friendly and well-structured at all times. Here’s a great example of an eCommerce website that generates content based around common customer questions.