While SEO is one of the main buzzwords whenever Google rankings are discussed, Google E-A-T is another three-letter acronym that can help you in the new year. These are three elements that Google looks at when working out the ranking potential of your website. It’s even more important if your website focuses on so-called YMYL topics (aka your money or your life). These typically include content that SEO Anomaly offers medical, legal, safety, or financial information. Add at least one internal link to each of these pages from related high-traffic content, using descriptive anchor text.
Don’t want a page in Google’s search results?
This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. User experience (UX) also plays a pivotal role in how Google ranks websites. Introduced in 2015, it uses machine learning to better understand the connection between words’ physical and conceptual realities. Basically, it helps Google interpret ambiguous or unusual search queries by connecting them with similar past searches and refining the results accordingly, aka machine learning.
The first step in content optimization is conducting periodic content audits. You need to identify outdated, irrelevant, or underperforming content. Track key performance metrics such as bounce rate, time on page, and conversion rates. Delete unnecessary pages that are duplicates, have not had any sessions in the past year do not focus on specific keywords or offer minimal value to your audience. To boost your Google keyword rankings, you need to know where the website currently stands in the search results.
Add Local Business Schema
- This is how we improved the rankings of our post, which initially included step-by-step instructions.
- The Top 10 SEO ranking factors include both technical SEO and quality content that is written in a certain way.
- Keyword cannibalization is when multiple pages on your website rank for the same keyword.
Tracking Google Analytics SEO performance is crucial for understanding how your strategies impact traffic, user engagement, and conversions. Google Analytics 4 (GA4) offers powerful tools and reports to monitor your website’s performance. This section will cover 15 effective ways to measure SEO performance. We’ll also discuss how Google Analytics SEO tools like Analytify make these tasks easier and more accessible for WordPress users. Mike is a freelance Divi designer, SEO, and content writer based in the United Kingdom.
How to Improve Google Rankings: 10 Tried and Tested Ways
I’ll use Semrush in this example, but you can use your favorite tool. Get a quote and learn more about our search engine optimization and web hosting services and how they can help increase your blog’s traffic. One of the most common ways to acquire backlinks is through outreach.
